Creative directioN

Cohesive Brand Aesthetics & Collection Storytelling

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Building Identity
with storytelling through design. 

Every product tells a story—and the creative direction ensures it speaks the brand’s language fluently. Each project is approached with a strong, clear vision, adapting to where the brand is heading—whether crafting a new identity or reinforcing an existing one. The process builds a cohesive red thread across
colours, look and feel, and the lasting impression. Designs are created to feel native to the brand while evolving its aesthetic, maintaining consistency
across every touchpoint—from concept to campaign.








LIEWOOD S/S 25

LIEWOOD S/S 2024 – LES ROCHES ROUGES 

Creative direction and storytelling through design. A meticulously curated collection where prints, palettes, and silhouettes harmonize across categories, delivering a cohesive brand narrative. Thoughtful design adaptation ensures each piece stands strong within its range while seamlessly integrating into the broader collection, creating a refined yet versatile aesthetic. 

HANDBAG COLLECTION

As GANNI expanded its handbag and accessory category into a major revenue driver, a full handbags line was designed and developed to establish a strong, cohesive identity. The collection stayed true to GANNI’s core values—effortless Scandi cool, practicality, and bold use of color—while elevating the brand’s presence in the accessories market. With a focus on blending function and fashion, each piece reflected the brand’s signature playful yet refined aesthetic. Captured against industrial backdrops, the campaign emphasized the striking silhouettes and modern appeal of the collection, reinforcing GANNI’s position as a leader in contemporary accessories.


the edit collection

Elevating Liebeskind Berlin’s Visual Identity Leading the transformation of Liebeskind Berlin into a more premium, fashion-forward brand, the focus was on crafting a distinct visual identity that resonates with a younger, trend-conscious audience. Through elevated product design—highlighted by statement leather goods in the Made in Italy line The Edit—the brand strengthened its positioning and attracted new customers in emerging markets, appealing to those seeking effortless cool with a refined, elevated taste. 

LLAF

LLAF. A contemporary leather goods brand launched in 2019, defined by its multifunctional design language, sculptural lines, and quietly bold aesthetic. Crafted in Spain using supple Italian leather, the debut style—a luxury bag available in five refined colourways—was met with strong interest from leading department stores accross Europe. Conceived as a design-led startup, LLAF was built with a clear creative vision and distinct brand identity, developed entirely in-house—from concept and product design to art direction and positioning. Though momentum was paused due to the pandemic, the initial reception confirmed LLAF’s potential in the luxury accessories space and left a lasting mark as a concept with commercial edge and timeless appeal.

concept creation