concept creation

CONCEPT CREATION & PRODUCT DESIGN 

Idea & Concept

Moodboards
Materials
Silhouettes
Texturing & prints
Design development

Translating trends, consumer insights, and brand DNA into innovative, commercially strong collections. Leading the full creative process—from initial research, sketches, and material selection to refining silhouettes and product details—across apparel, footwear, accessories, and beyond. 

HAND SKETCHES AND CAD's OF ACCESSORIES CONCEPT  FRENCH CONNECTION 2016/2017

ACCESSORIES LINE FOR FRENCH CONNECTION

A curated accessories collection was developed for French Connection, embodying a refined and contemporary aesthetic. Clean lines, sculptural silhouettes, and meticulously crafted hardware defined the range, creating a cohesive and elevated product story. Spanning leather goods and statement jewellery, each piece was designed to seamlessly align with the brand’s modern identity. With a sharp focus on materiality, proportion, and detailing, the collection achieved a harmonious balance between aspirational design and an accessible price point, tailored precisely to the French Connection consumer.

AWF

GANNI SWIMWEAR COLLECTION
The GANNI swimwear collection was designed to channel a playful, effortless spirit with whimsical silhouettes designed to flatter the body. Bold signature prints are brought to life through 3D textures, yarn-dyed fabrics, and advanced digital printing techniques, adding depth and vibrancy to each piece. Feminine elements like bows and frills are reimagined through a contemporary lens, offering a cool, directional take on classic details. Crafted entirely from 100% recycled materials — including regenerated fishing nets — the collection aligns with the brand’s sustainability goals and commitment to responsible innovation. Designed for versatility, the swimwear moves beyond the beach, with elevated pieces that transition seamlessly into everyday wear, capturing the brand’s modern, fashion-forward DNA.

liebeskind jewellery

LIEBESKIND JEWELLERY COLLECTION The Liebeskind jewellery collection was inspired by the bold reinvention of the classic chain link. Defined by sharp edges and a chunky, sculptural aesthetic, the design introduced a strong contemporary attitude across the range. The chain motif was reinterpreted across different product categories — from handbag straps to all-over applications and solid colour treatments — creating a cohesive, instantly recognizable visual language. This impactful aesthetic captured the brand’s modern, urban spirit while reinforcing Liebeskind’s distinctive Berlin-cool identity.

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Collection & Concept Strategy