STRATEGIC COLLECTION BUILDING & RANGE PLAN BUILDING
Fusing innovative design with strategic vision, collections are expertly guided from concept to final product. Emphasizing material innovation, sustainability, and performance development, each design is crafted to inspire while aligning with market demands. With expertise in strategic collection building, every collection is developed to balance creative ambitions with commercial objectives, ensuring impactful, market-ready results that resonate with both brand values and consumers
rangeplan building
The Liewood collections was strategically built to align with business objectives while maintaining a strong visual identity. The structure balances core, commercial, and bestseller pieces with image items and novelty products, ensuring a well-rounded offering. Each piece was selected to complement the others, creating a cohesive range that resonates with diverse customer segments. The mix of products was designed to meet market demand, highlight the brand's vision, and drive both creative and commercial success.
